Inspired by art of the old masters, we tried to use fashion film as a canvas on which we paint scenes from the lives of women who lost their children. Sadness and pain. Pieta.
The fashion film PIETA was created for the progressive Czech clothing brand ODIVI. The opulent FW18 collection, inspired by street culture and hip-hop aesthetics, blends with fragile poetry. Both of these, to a certain extent, contradictory tendencies create a captivating atmosphere balancing on the edge of a great artistic gesture and a consumer kitsch.
As part of a voluntary creative restraint, the whole video is shot exclusively on the Samsung S9 mobile phone without any additional accessories.
By Jakub Jahn
Samsung S9 mobile phone
FJ 8553 ET