The US Coast Guard has a much smaller recruitment budget than the Army and Navy, it’s also more rigorous in its selection criteria to applicants. This meant our advertising and content efforts needed to be targeted and nimble.
Our teams needed to help attract more qualified recruits in strategic locations around the US while showcasing the unique options and career outlook the Coast Guard offers.
Capturing the coast guard service members required a variety of tools; cinema cameras, low light optimized cameras, 360 rigs, and two drones!
This went on to get 100s of thousands of views through the CG channels.
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