The National Retail Federation wanted to make sure President Donald Trump didn’t forget about the current trade issues. CRAFT developed the brilliant concept of making this video mimic the classic film "Ferris Bueller’s Day Off", bringing back DC native Ben Stein for authenticity.
Our team helped them recreate this memorable scene shot for shot, providing the production crew and equipment needed to make it happen. In post we colored it. CRAFT over delivered on PR and outreach.
Featuring placements on Fox & Friends, Roseanne, and Saturday Night Live; in its first week, the ad was viewed over a million times across mediums.
Camera: Arri Alexa
FJ 8543 VD